Transformers was also used to promote the Action Force comic three times, with a special back-up strip in issues #99-102 (reprinting " Improvisation on a Theme" from G.I. Joe with British originated strips, fact files and humour strips, in the same vein as their existing successful Transformers comic. Tie-in comics Battle Action Force įrom February 1987 the British division of Marvel Comics began publishing Action Force, a 24 page weekly comic that combined relettered reprints of the US G.I. After a couple of years the suffix ".the Action Force" was dropped from the toyline and tie-ins and the transformation was complete. The change also made the marketing easier. Joe had opted to merge so as to better fight the menace of Cobra. A special mini-comic available free in shops and also released as part of the UK Transformers and Action Force #245 explained that Action Force and its US counterpart G.I. The toyline continued in this vein until late 1989 when the name of the toyline was changed to G.I. Joe: A Real American Hero" into "Action Force: International Heroes". In keeping with this British printings of the comic book series and screenings of the cartoon were amended to change "G.I. Furthermore the European releases lagged behind their American counterparts by about a year. In keeping with the premise that Action Force was an international organisation many of the file cards were amended so that the characters were given an international background. Joe line, various changes were still made. ![]() The storyline for the toyline developed - Action Force was an international counter-terrorist organisation tackling the menace of Cobra.Īlthough predominantly now an import of the G.I. The company was purchased by Hasbro, who opted to continue the Action Force toyline but now import G.I. In 1984 Alfred Pallett, one of the owners of Palitoy, died and the company began to wind down its operations. The Action Force line continued in this vein in 1984. ![]() Joe line, released in different colours as new characters. This time round the figures and vehicles were given various groupings within the line, with a unified enemy in the form of the Red Shadows led by Baron Ironblood.Ī significant development was the licensing of several figure and vehicle moulds from the US G.I. The figures proved highly successful and so for the following year the range was heavily expanded. Additionally several vehicles for the figures were released as well. In 1982 Palitoy launched Action Force with a series of contemporary and historical military figures, from many different countries. At the same time the Star Wars toyline, which Palitoy was the European distributor for, proved revolutionary in popularising the smaller 3.75 inch size of action figure. Joe) but by the early 1980s sales were falling. The British toy company Palitoy had had success with the larger Action Man (itself a licensed copy of the US G.I.
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